We are making TV smarter


company to have launched Android TV CAS secured IPTV in 2015


millions of managed Android TV STB deployed in France


years of experience on GoogleTV / AndroidTV


Multiscreen devices supported (iOS / Android / AppleTV / FireTV / Chrome)

Our history

iFeelSmart has been founded in 2011 by Xavier Bringue and Shy Shriqui who decided to spin-off their project and research and create this company.

iFeelSmart is privately funded by founders, business angels and VC. iFeelSmart headquarters and R&D are located in Paris, France, though many current projects are within an international footprint (USA, Canada, Europe, Asia, Middle-East...).

Thanks the unique user experience we provide and to our expertise on the TV services for Operators, iFeelSmart is recognized by the Service Providers industry as one of the most innovative company in the Digital TV field.

Our mission

iFeelSmart's mission is to re-invent the interaction and user experience for entertainment with a clear focus on the TV Experience.

iFeelSmart has taken into account both the user habits, the new usages linked to Internet, the unique position of content provider, especially TV Channels and Broadcasters, and the specific needs of MSOs (Telco, Cable, Sat...) and TV's Manufacturers.

iFeelSmart is offering off-the-shelf solutions to them to integrate a powerful, design and balanced TV Experience, both on TV sets, Set Top Boxes and Companion screens (Mobile, Tablets, Desktop,...).

Shy Shriqui

Shy Shriqui

CEO iFeelSmart, Inc and Co-founder

Graduated in International Economics and in Polital Sciences, holding an Executive MBA from ESCP Europe, Shy worked at Warner Music and Novedia Consulting before joining Orange/France Telecom in 2008 as Director for Media Services at Orange Valley.

Shy has co-founded iFeelSmart in 2012 which become within a few years the leading independent software company for Telco & TV Operator's solutions on front-ends for AndroidTV & Multiscreen devices.

Shy is known as an expert of Digital TV, Content & New Media Services, UX and Interaction Design.

Xavier Bringué

Xavier Bringué

Managing Director of iFeelSmart France, and Co-founder

Xavier is graduated in Computer Science Engineering and he owns an Executive MBA. Xavier has started his career 25 years ago at Apple Computer. Xavier has worked on consummer communication products at Sagem and Alcatel.

Xavier has spent 8 years at Microsoft Corporation as Digital Media Business Developement Director for Europe, Latin and South of America. In 2008, Xavier has joined Orange France Telecom Technocenter as Vice President in charge of Advanced IPTV services. Xavier has been invited by Intel Corporation to join his Consumer Board of advisers. In 2011, he found iFeelSmart with Shy to reinvent the TV experience and to help service providers to transform OTT as a business opportunity.

Jean-Louis Allemand

Jean-Louis Allemand

Vice President Delivery

JL holds a Master’s degree in Network & Telecom and is for 15+ years in the Software telco industry, with roles in Tier-1 operator and Cloud vendor companies, with customer facing and complete program responsibilities. He led multiculturals Professional Services teams in delivering scalable mobile services used by several tens of millions consumers in EMEA and NAM.

Passionate by challenge, creative in solving problems, JL drives things with enthusiasm to make them happen. As head of delivery, JL is responsible driving projects from kick-off to commercial launch. Since joining in 2017, he orchestrated the process to leverage roadmap activity to scale and serve customers accounts management.


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France HQ
12 rue de Turgot
75009 Paris, France
US Office 845 3rd Avenue,
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