That’s why the telecom company partnered with iFeelSmart, a French startup specialized in software development for TV. It only took 12 months for the two companies to create Project Miami and show me a demo. (…)
When you turn on the device, it gets more interesting. By default, live TV starts. But when you go to the menu, a modern and fast interface shows up. You can browse the TV guide, get recommendations, launch Android apps, go to the Play Store, rent a movie, play a car game and more. It has all the power features of Android in a sleek package, and with live TV. Overall, I would consider Project Miami a UI success. Hiding Android complexity while retaining its features is no small feat. And you get access to hundreds of live TV channels, because Bouygues Telecom already knows content providers quite well. (…)
Yet, all the current boxes out there still have an ugly and slow interface. It does the job, but it could be better. Bouygues Telecom is finally bringing the French set-top box market to an era of modern design.
I was quite impressed by the Miami Project. In this presentation, fluidity was actually at the rendezvous. Different mosaics of channels and carousels contents are all displayed in a very fast and fluid. The interface was also so fast that it often showed even before the video content. By scrolling through menus, frameworks for the interface were displayed before loading images preview. This is a very good sign.
The menus seemed relatively understandable, in any case accessible to everyman. All TV box can not say the same! (...)
Maybe I say this because I'm a nerd who did not (and do not) television at home, but I was impressed by the fact that we can find a lot of Internet content on this box without going through 15000 clumsy menus. Bouygues Telecom has made sure that this box can appeal to everyman, and everyman loves classic television. It is a coherent choice. In all cases, the Miami project augurs very good on TV boxes of the future: they will perform, with a fluid interface and will be especially for the first time able to smartly combine traditional TV, catch-up TV and VOD.
At the software level, Android TV is at the heart of the product. The interface, however, is not one that Google has presented yesterday. iFeelSmart company has designed the interface that puts the TV at the center of the experience. "With one button, we always find the Live TV" promises the ISP.
This is a box running on Android, but it is not an "AndroidTV" box, the software is actually running on Android version with a substantially modified interface. This is also the highlight of the Miami project. Aesthetic and especially unified interface that should no longer distinguish the source of content, and passes seamlessly from live program to Replay or VOD. All with a focus on recommendations and contextual content. Depending on the channel you are watching you will be offered contextual applications.
It has been really smartly designed. And having seen it in operation, we can say that it had its effect and it is amazingly fluid.
Another improvement, not least, Bouygues Telecom has redesigned its home screens. The navigation is much more fluid to move from live TV services to on demand video or catch up TV. Contents can be simply researched with the remote control to display a virtual keyboard or by voice command.
Bouygues Telecom unveils the Miami Project, a TV box on Android that mixes the best of both worlds, all in a revolutionary interface. We find the complete richness of content from the TV (live TV, pay packages, VOD, Replay, ...) and the wide choice of applications and web made possible through a partnership between Google and Bouygues Telecom. (...)
The user interface is designed by iFeelSmart and provides excellent fluidity. The TV is at the heart of the user experience; in support, we always find the Live TV, regardless of where you are in the interface.
The interface of the box "Miami Project" is what excited us most during the presentation. Developed by the company iFeelSmart (IFS), it is based on 4 main axis navigation. The main menu is actually the TV stream, which is a very good idea to never get lost (...) Noticeably , the interface has been particularly fluid during the duration of the demonstration
Strategy Analytics, one of the leading worldwide Research & Analysis company, has recently published an insight on Smart TV User Experience from their Digital Home Observatory.
According to Kevin Nolan, who conducted this anaylsis during CES 2013 :
"French start-up IFeelSmart demonstrated a new paradigm in TV user interface at CES which we believe comprises many of the elements of a wining ‘next generation’ smart TV UI bestshopsoft.com. The approach addresses many of the negative aspects of the smart TV UI that SA has identified in its past consumer research."
The complete insight is available on Strategy Analytics website